Press Release: BEAVERTON, Ore. Jordan Brand, a division of NIKE, Inc. (NYSE:NKE), celebrates 25 years of excellence in Dallas, commemorating the silver anniversary of the AIR JORDAN franchise during All-Star Weekend. The festivities include a community event entitled “Layups for Learning” that gives back to three local high schools and will feature Team Jordan athletes and other surprise guests; the Jordan Brand 23/25 Experience at Victory Park, an energy space where fans can meet some of the biggest names in basketball and learn all about the AIR JORDAN through exciting innovative technologies; as well as the exclusive, invitation only Fabulous 23 dinner to pay homage to Michael Jordan and celebrate the All-New AIR JORDAN 2010.

Continued