J. C. Penney Company launched Uproar, a stylish, affordable tween brand that interprets today’s latest fashion trends while remaining age-appropriate and Mom-approved. The new private brand will be available in JCPenney stores and jcp.com starting July 20, arriving in time for the Back-to-School shopping season. Created for girls and boys ages 9-13, Uproar will offer cool, edgy and functional styles and feature premium denim and the latest fabrics and finishes. The collection will include trendy items such as graphic and studded tees, tunics, military-style sweaters and motorcross jackets as well as leggings, jeggings and skinny and bootcut jeans. Jeans in the collection will include fashionable “deconstructed,” “rip and repair” and “chunky stitch” styles in various washes, incorporating foil, zipper or leather patch features. Details have been incorporated into the collection to ensure it remains age-appropriate with items offering built-in layering, graphics worded and placed appropriately on the apparel items, jeans styled with a worn-in look featuring repaired holes, and more. Items will range in price from $17.99 for a tee to $36.99 for a jacket or jeans.

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