Braids have woven their way into the runway scene as well as mainstream and are hotter than ever this season. Update your best braided look by conquering the one style that has forever eluded even the veteran braider — the Fishtail Braid. The Fishtail Braid gives the illusion of being difficult and complicated, when in fact it is one of the simplest forms of braiding. Orlando Pita, one of the decade’s most accomplished and influential hair stylists, favored this look at New York’s Fashion Week, and, along with high-end styling tool and liquid manufacturer, T3, is sharing the step-by-step technique so all women can easily create this look at home.

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May 2010 will mark the historic world-wide introduction and product launch of BAMA Vodka. Distinctive and ultra-smooth, BAMA Vodka is set apart from all imported vodkas by its exceptional quality and great taste. Founded on the belief that the best tasting vodka in the world begins with the best ingredients in the world, BAMA Vodka is crafted from ingredients found only in the United States of America.

French made Grey Goose® claims that it is “the world’s best tasting vodka,” however, is this still the case now that Solomon Spirits has produced BAMA Smooth American Vodka? We invite you to taste both and decide for yourself. We are confident that consumers will overwhelmingly judge BAMA Vodka to be the best.

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Foot Solutions and Stephanie Herbst-Lucke have launched a new campaign aimed at helping today’s busy woman — mothers in particular — jump start their fitness routines. The Get Out Get Active campaign features a website filled with tips and advice on how to incorporate a wellness-focused and effective exercise habit into a full, rewarding lifestyle. Get Out Get Active uses the example of Stephanie Herbst-Lucke, a former NCAA champion distance runner who, after putting her athletic career on hold to raise a family and pursue a career, returned to world-class competitive running with the help of Foot Solutions’ fitness footwear. Her experience as a full time mother, businesswoman, and athlete allows Stephanie to share her motivational techniques and practical advice on balancing a robust life with fitness goals.

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Just in time for the summer wardrobe revamp, WESSEX, a new line from designer Judi Lambert, has launched. The line features versatile tops that come in fine, shirred, premium fabrications, and cuts range from sexy racerbacks to oversized V-neck shirts and one-shoulder tanks. The pieces, which feature tone-on-tone rhinestones, are perfect for layering under jackets or over a swimsuit for a statement look at the beach. The look is understated glitz – flirty, sassy and meant to be worn for day and night. WESSEX is available at Madison LA, Fred Segal and shopbop.com. Prices range from $98 to $170.

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Lane Bryant’s controversial Cacique lingerie ad “is the most watched viral video – #1 in the world this week,” according to Advertising Age. Response to the brand’s sexy lingerie commercial has driven more than three million views of the ad on youtube.com. The alluring ad, which was originally restricted by both ABC and FOX, has generated a firestorm of controversy and support for full-figured women across all media channels. It sent bloggers into overdrive, expressing outrage over the networks’ refusal to broadcast the original ads when most agree they are tame when compared to other programming.

Starbucks announced that Starbucks VIA® Ready Brew will be available in more than 37,000 locations in the U.S. by the end of June. The addition of 25,000 grocery, mass and drug accounts includes major retailers Kroger, Walmart, Safeway, Target, Costco and CVS. Combined with 12,000 retail and foodservice locations launched in September 2009, total distribution for the year will exceed Starbucks initial expectations.

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NIKE unveiled its supercharged Nike Elite Series football boots providing new levels of performance. Nike’s Mercurial Vapor SuperFly II, CTR360 Maestri, Total90 Laser III and Tiempo Legend III all feature new performance upper to improve on-field visibility and a reengineered outsole to deliver lightweight performance for every style of player.

The Elite Series is available to players at all levels and also incorporates Nike Football+ which features exclusive insider access to the world’s best coaches, players and teams for total game improvement. Nike Football+ Master Series builds expertise in Control, Accuracy and Speed through elite insights and pro training. This includes a special Elite Series signature move from Atletico Madrid and Argentina star Sergio Aguero that will launch at the end of May.

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Under the banner of Asia Fashion Exchange (AFX), Singapore’s inaugural fashion week took place April 28-May 2, 2010, featuring a roster of more than 50 established and emerging designers from Singapore, Japan, Thailand, Indonesia, and India. A cadre of international retail buyers were in attendance, along with global fashionistas eager to see the latest collections in categories ranging from high-end formal wear to trendy streetwear.

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