American Idol winner, DeWyze, wears the RAYMOND WEIL Freelancer series, which is also featured in the national advertising campaign. The stainless steel, 42 mm in diameter, automatic chronograph on a brown leather strap retails for $2,750. Runner-up, Crystal Bowersox, chose Noemia (the collection named after Weil’s grand daughter) as her watch of choice. Retailing at $2,450, the delicate and sleek time piece in polished stainless steel on a black leather strap has a black mother-of-pearl dial and 64 diamonds on the case. Third place rocker, Casey James, felt the Don Giovanni Cosi Grande tank-style watch on a black leather strap was more attuned to his style. The stainless steel, automatic chronograph is approximately 38 mm in diameter and comes on a full-alligator skin strap retails for $2,995.

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Itay Malkin is no stranger to the Sex and the City movie and its stars. Sarah Jessica Parker wore the designer’s pieces in the first film and countless other celebrities are fans. During prep of SATC2, the search was on for black diamond rings. Itay Malkin worked in collaboration with Sarah Jessica Parker and world-renown Costume Designer, Patricia Field, on the final design: the 5 carat black diamond ring set in 18 karat white gold surrounded by 80 round natural white pave diamonds equaling 0.35 carats. The Itay Malkin ring is the only piece of jewelry that has been held to secrecy due to its importance in the plot. It will truly be debuted for the first time on the big screen. The Itay Malkin Sex and the City 2 Ring is available for sale online at patriciafield.com or through private sale by contacting Itay Malkin Designs at itaymalkin.com or 888-429-4884.

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A captivating Fresh Fruity Floral, Ralph Lauren Summer Romance has a sophisticated island spirit that awakens memories of a quintessential summer romance. The fragrance takes a tropical twist on the classic Romance scent with blooming hibiscus, exotic fruits, and milky sweet musk. The bottle is reminiscent of a vibrant pink sunset and will brighten any woman’s day. (3.4oz for $78.00; RalphLauren.com, Macy’s and Macy’s.com)

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G3 Jewelry Inc. announces the first edition of G3 Mile High diamond watch. As a new edition to its popular luxury jewelry line, these Swiss made timepieces expand on G3 Jewelry’s extraordinary level of fine jewelry design and craftsmanship to provide watch connoisseurs with a unique signature offering. Designed by the company’s CEO & Chief Designer Quincy Brown, the G3 Mile High watch design is inspired by the emotional characteristics one experiences while traveling in a private jet, a G-3 jet to be exact. “I designed the G3 Mile High diamond watch line to provide a select group of individuals with a unique time-piece that offers a level of luxury, exclusivity and visibility that’s currently unavailable in the marketplace. Price tag starting at around $29,800.

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Running kicks into high gear at lucy this summer with the launch of the Propel Collection. Offering a length for every run, the Propel Collection features truetek™ performance in a short, knee-short and knee-length pant. lucy® truetek™ is an extra durable, moisture wicking fabrication with UV protection that provides compression in sleek styles. To round out the summer run collection, new lucy® tech™ tops arrive with the reflectivity, ventilation and support runners need.

The new summer gym collection from lucy® makes outdoor training a breeze. Made with moisture wicking, quick-drying lucy® powermax™, these new training pieces are designed to keep workouts cool. The newest additions to the lucy® gym collection are the coordinating Definition Racerback and A-Sym Power Cardio Knee Pant. Blending style and performance the Definition Racerback features a defining bust seam, coolmax®-lined shelf bra, and mesh back for ventilation. The Definition Racerback pairs perfectly with the compressive A-Sym Power Cardio Knee Pant, which arrives in black with a contrasting panel of azure or wisteria.

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Scottish Fashion Awards in association with vogue.com celebrate their 5th anniversary with the release of their 2010 shortlist. Fashion icons, designers and industry players are honoured in this, Scotland’s most respected accolade on 20th June. www.scottishfashionawards.com for full nominee list. This year’s shortlist includes many of the UK’s leading fashion lights including catwalk darling Christopher Kane, Jonathan Saunders, Pringle of Scotland, Holly Fulton, Louise Gray and Pam Hogg. Fashion Icon nominees include Tilta Swinton, Sharleen Spiteri, Gerard Butler and Paolo Nutini. Marc Jacobs stylist Joe McKenna is nominated in ‘Communicator’ category as is US brand Rodarte for their use of Scottish fabric by an international designer.

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MonaVie introduced the newest generation in MonaVie E^MV acai energy drinks with the addition of MonaVie EMV Lite. The new energy drink delivers the same benefits as the signature MonaVie E^MV drink, with fewer calories. MonaVie E^MV Lite features a proprietary blend of antioxidant rich fruits, including the superfruits açai and maqui, and natural sources of energy. Great tasting and lightly carbonated, the reduced calorie formula increases performance, endurance, and concentration.

“We are creating a new category in the energy drink market with MonaVie E^MV and MonaVie E^MV Lite,” says MonaVie Senior Vice President, Jeff Graham. “Our category is longer lasting, healthy, sustained energy. The introduction of MonaVie E^MV Lite offers the calorie-conscious consumer a healthy energy solution, without having to sacrifice taste. Independent taste tests show that MonaVie E^MV and MonaVie E^MV Lite placed first for overall preference over the leading energy drinks.”

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Violet Eyes is an expression of Elizabeth Taylor, an intriguing global icon. Her timeless beauty has always been highlighted by her truly unforgettable and mesmerizing violet eyes. The color violet is associated with imagination and inspiration – befitting of a fragrance from Elizabeth Taylor. Inspired by Elizabeth Taylor’s iconic violet eyes, this fragrance is feminine, captivating, intriguing and sophisticated. Suggested retail price: $52.00.

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Braids have woven their way into the runway scene as well as mainstream and are hotter than ever this season. Update your best braided look by conquering the one style that has forever eluded even the veteran braider — the Fishtail Braid. The Fishtail Braid gives the illusion of being difficult and complicated, when in fact it is one of the simplest forms of braiding. Orlando Pita, one of the decade’s most accomplished and influential hair stylists, favored this look at New York’s Fashion Week, and, along with high-end styling tool and liquid manufacturer, T3, is sharing the step-by-step technique so all women can easily create this look at home.

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May 2010 will mark the historic world-wide introduction and product launch of BAMA Vodka. Distinctive and ultra-smooth, BAMA Vodka is set apart from all imported vodkas by its exceptional quality and great taste. Founded on the belief that the best tasting vodka in the world begins with the best ingredients in the world, BAMA Vodka is crafted from ingredients found only in the United States of America.

French made Grey Goose® claims that it is “the world’s best tasting vodka,” however, is this still the case now that Solomon Spirits has produced BAMA Smooth American Vodka? We invite you to taste both and decide for yourself. We are confident that consumers will overwhelmingly judge BAMA Vodka to be the best.

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